Philanthropy Now

February 22, 2018

Activating the Advocates: Fine-Tuning Messaging in Advance of a Campaign

Campaign preparation is a critical component of any fundraising effort. A diligent, thoughtful approach to campaign planning requires organization, research, timeline creation, and donor strategy planning. Additionally, the case for support is necessary to communicate a consistent message when recruiting campaign leadership, educating trustees, and training critical staff members. A clearly articulated case provides a […]

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January 19, 2018

Adapting to a New Generation of Parent Donors

Changing preferences and priorities, combined with advancements in technology, have spurred the transformation of industries like media, retail, and transportation, among others. What about philanthropy? How should schools adapt their fundraising approach to engage young parents? All schools recognize the importance of observing demographic trends. For example, these trends can reveal how many school-aged children can […]

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