Jazz at Lincoln Center is the only organization in the world dedicated to performance, education, and advocacy of Jazz music and culture. JALC celebrated a strong history of support for its programs and performances year over year. Yet, the organization had yet to build a bedrock of support in the form of an endowment to ensure it could preserve the rich tradition of America’s music long into the future.
CCS led a planning study to assess and develop a strategy for conducting a major campaign to build the Jazz endowment. With a tailored and strategic approach, JALC moved forward with CCS to launch a historic endowment campaign by engaging supporters who wished to become part of the historical fabric and future of JALC. Campaign management included building a strong leadership team of volunteers; identifying prospects and developing strategies for personal visits; creating compelling naming opportunities to attract donors at the highest levels; and driving the fast-paced activity and innovative moves required to reach JALC’s ambitious goals.
JALC celebrates having surpassed their initial goal in record timing by having raised over $84 million in under two years. Thanks to the vision and generosity of their loyal donors, JALC can look toward sharing the benefits of jazz with generations to come.
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