Key Elements
- 7,000 campaign volunteers
- Extensive orientation and training program
- Customization of plan and material for a global audience
- A high percent of funds raised in cash (90% in the first campaign and 77% in the second)
The Challenge
Lions Clubs International is an international service club organization with 1.4 million members across 46,000 clubs. To harness the power of the network and collectively answer the call to serve communities across the world, Lions Clubs International Foundation and CCS Fundraising have worked together for decades to raise funds across a diverse and growing membership base.
The Solution
In the early 1990s, CCS assisted Lions Clubs International with raising the funds to establish the SightFirst program. Campaign SightFirst had a goal of $130 million and raised $146 million for blindness treatment and prevention programs. A decade later, CCS conducted an international feasibility study using focus groups, electronic surveys, and individual interviews prior to launching Campaign SightFirst II. This campaign, with a goal of $150 million, raised more than $200 million worldwide to continue to fund the SightFirst program.
The Impact
The devoted and highly professional efforts of CCS in collaboration with Lions’ staff and volunteers have allowed our foundation to achieve unprecedented success. This collaboration has ensured that millions of people around the world will be given the miracle of sight.
Peter Lynch, former Executive Administrator, Lions Clubs International
More Case Studies
The Viscardi Center
Northeast US
The Viscardi Center re-engaged CCS for a feasibility study and campaign. In just over one year of a five-year campaign, The Viscardi Center has raised the $7.5 million working goal, and is now aiming for an increased goal of $10 million.
USA for IOM: Serving Emergent and Long-Term Global Needs
Northeast US
USA for IOM partnered with CCS in three formal engagements over 28 months and four months of pro bono support implementing good stewardship practices, enhancing prospect cultivation and management, building HNWI relationships and the private sector, and boosting board engagement.
Ronald McDonald House Orange County
Western US
RMHOC’s Together campaign will expand and improve the House for guests, staff, and volunteers. With CCS’s help, the campaign has raised more than $14M to date.
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