Key Elements
- Founded by The Recording Academy in 1989, MusiCares provides confidential emergency health and human services and addiction recovery resources to musical people in need.
- CCS led the $10 million campaign to build an endowment in conjunction with the organization’s 20th Anniversary.
- Nearly $13 million was raised through this campaign on the initial $10 million goal.
How We Helped
THE CHALLENGE
Founded by The Recording Academy in 1989, MusiCares provides confidential emergency health and human services and addiction recovery resources to musical people in need. MusiCares also provides workshops on health essentials, medical and dental clinics, specific clinics for mammograms and flu shots, and health fairs which include screenings and other general medical information and services. The organization wished to build an endowment to better support the organization’s existing services.
THE SOLUTION
After years of internal planning, MusiCares Foundation brought CCS on board to provide embedded campaign management to oversee all aspects of the campaign. CCS led the $10 million campaign to build an endowment in conjunction with the organization’s 20th Anniversary. Initially, CCS focused on developing the campaign plan, recruiting and training leadership, building the prospect list, developing cultivation and solicitation strategies, finalizing the case for support, and creating materials. As the campaign unfolded, CCS continued to play a vital role in driving activity, providing ongoing strategy, staffing executive and volunteer leadership, and overseeing all back office campaign functions.
THE IMPACT
Nearly $13 million was raised through this campaign on the initial $10 million goal ensuring that all aspirations of the campaign were met.
Explore More Case Studies
The Viscardi Center
Northeast US
The Viscardi Center re-engaged CCS for a feasibility study and campaign. In just over one year of a five-year campaign, The Viscardi Center has raised the $7.5 million working goal, and is now aiming for an increased goal of $10 million.
USA for IOM: Serving Emergent and Long-Term Global Needs
Northeast US
USA for IOM partnered with CCS in three formal engagements over 28 months and four months of pro bono support implementing good stewardship practices, enhancing prospect cultivation and management, building HNWI relationships and the private sector, and boosting board engagement.
RWJBarnabas Health and Rutgers Health
Northeast US
RWJBarnabas Health and Rutgers Health created an unprecedented partnership to build the first freestanding cancer hospital in New Jersey. CCS helped position both organizations for a successful statewide joint fundraising initiative.
