The Archdiocese of Chicago began a monumental campaign to fund Catholic schools, religious education, and local parishes. When progress slowed in 2014, CCS joined the effort to recalibrate and reenergize the campaign, and since then the Archdiocese of Chicago has surpassed its $350 million goal.

The Challenge

In 2013, the Archdiocese of Chicago launched To Teach Who Christ Is, a campaign to provide vital funding for Catholic schools and parishes throughout the archdiocese. In 2014, the campaign reached a critical point and needed a new plan to achieve its $350 million goal by the end of 2016.

The Solution

After conducting a rapid review to determine the best path forward, CCS began managing the campaign. A multifaceted approach comprised of eight simultaneous tracks of activity that included robust data analysis, strategic interviews with donors and staff, a pastors focus group, and an online donor survey. CCS also conducted a development assessment that focused on revitalizing the Annual Catholic Appeal, providing advice on staffing and structure, and probing Chicago’s broader Catholic community about the potential for greater cross-ministry collaboration.

The Impact

The new campaign strategy and guidance helped realign and reenergize the campaign. The campaign, which concludes in 2016, has surpassed its goal.

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