MusiCares Foundation partnered with CCS to help it organize and direct the organization’s first-ever campaign. This $10 million effort was designed to build an endowment to better support the organization’s existing services. Launched in concert with the organization’s 20th anniversary, nearly $13 million in new money was raised.

The Challenge

Founded by The Recording Academy in 1989, MusiCares provides confidential emergency health and human services and addiction recovery resources to musical people in need. MusiCares also provides workshops on health essentials, medical and dental clinics, specific clinics for mammograms and flu shots, and health fairs which include screenings and other general medical information and services. The organization wished to build an endowment to better support the organization’s existing services.

The Solution

After years of internal planning, MusiCares Foundation brought CCS on board to provide embedded campaign management to oversee all aspects of the campaign. CCS led the $10 million campaign to build an endowment in conjunction with the organization’s 20th Anniversary. Initially, CCS focused on developing the campaign plan, recruiting and training leadership, building the prospect list, developing cultivation and solicitation strategies, finalizing the case for support, and creating materials. As the campaign unfolded, CCS continued to play a vital role in driving activity, providing ongoing strategy, staffing executive and volunteer leadership, and overseeing all back office campaign functions.

The Impact

Nearly $13 million was raised through this campaign on the initial $10 million goal ensuring that all aspirations of the campaign were met.


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