Whether it’s for a campaign or operational sustainability, through a focused and clear request strategy, your organization can secure immediate support from your closest and most capable supporters without compromising future strategic funding requests.

An external crisis such as COVID-19 causes significant shifts for a nonprofit’s operational and strategic funding needs and plans. Whether it’s for a campaign or operational sustainability, through a focused and clear request strategy, your organization can secure immediate support from your closest and most capable supporters without compromising future strategic funding requests. In this post, we lay out the key considerations to keep in mind when planning a combined or sequenced request.

The Request Conversation

As you prepare for these requests, develop language to help articulate the urgent need alongside your long-term plans. Your conversation may include the following language:

Potential Gift Structures

We recommend developing several options that will allow flexibility for your donors and your organization. Based on the current prospect relationship and strategy, you can develop a combined or sequenced approach to secure funding for immediate and future needs.

Future Considerations

As you activate these combined gift strategies, keep the following questions top of mind:

CCS Fundraising is a strategic fundraising consulting firm that partners with nonprofits for transformational change. Members of the CCS team are highly experienced and knowledgeable across sectors, disciplines, and regions. With offices throughout the United States and the world, our unique, customized approach provides each client with an embedded team member for the duration of the engagement. To access our full suite of perspectives, publications, and reports, visit our insights page. To learn more about CCS Fundraising’s suite of services, click here.