The front cover of the March 2023 "Raising & Investing Endowment Capital in the Education Sector" report

For many school foundations and university councils, generating endowment capital is a top priority. Although there is a popular misconception that endowment funds are harder to raise than capital project funds due to the lack of tangible outcomes, endowments have long-term, positive effects on organizational programs and the people they serve.

While Australian fundraisers do face challenges in raising endowments, the education sector has seen success. Australian fundraisers can build upon this success by adopting the right mindset, dedicating resources, and utilizing best practice strategies.


CCS Fundraising is a strategic fundraising firm that partners with nonprofits around the world for transformational change.

Koda Capital is an independent investment governance advisor and endowment portfolio manager advising Australian secondary and tertiary education institutions.

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Our survey results provide a snapshot of how responding organizations are persevering amid challenges, evolving their fundraising tactics, and planning for 2021 and beyond.

KEY FINDINGS

  • 54% of respondents said that they believe their fundraising from annual appeals will increase in 2021
  • 64% of respondents who conducted virtual major gift solicitations amid the pandemic reported that their virtual solicitations were either as successful or more successful than typical in-person solicitations
  • 36% of respondents reported that their organization anticipates adding fundraising staff in 2021

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KEY FINDINGS

  • 65% of respondents said that their organization took steps to become a more diverse, equitable, and/or inclusive workplace in response to society’s renewed focus on racial equity and social justice
  • 45% of respondents indicated that they believe their fundraising results from annual appeals will increase in the 2021 calendar year
  • 76% of respondents who conducted virtual major gift solicitations amid the pandemic said they were either as successful or more successful than typical in-person solicitations

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  • 21% of respondents reported an increase in fundraising due to the COVID-19 pandemic in 2020
  • More than a third of respondents said they expect an increase in fundraising in 2021 from major gifts, annual appeals, and direct marketing
  • Though only 39% of respondents reported conducting a virtual major gift solicitation during the pandemic, 74% of those who conducted virtual requests said they were as successful or more successful than typical in-person solicitations

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Primary and Secondary Education report spotlight

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  • 45% of respondents think their fundraising from major gifts and annual appeals will increase in 2021
  • 77% of respondents who conducted virtual major gift solicitations amid the pandemic said they were either as successful or more successful than typical in-person solicitations
  • 50% of respondents reported that their organization took steps to become a more diverse, equitable, and/or inclusive workplace in response to society’s renewed focus on racial equity and social justice

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