Insights Archive - Page 14 of 30

In the fundraising world, we all sit on mountains of data. We rely on that data to develop donor engagement strategies and measure our success; but having the data and communicating the data are two very different things. Synthesizing and sharing fundraising data can stimulate discussions about fundraising can elevate an organization’s culture of philanthropy and inspire prospect and donor engagement.

Here we share six key steps to communicate donor and fundraising data more effectively to inspire action:

Understand the story you wish to convey and state it clearly.
Identify your audience.
Articulate a call to action.
Isolate the data you need.
Develop a visualization that presents the relevant data.
Anticipate questions or areas of confusion.

1. UNDERSTAND THE STORY YOU WISH TO CONVEY

It may surprise you to learn that the first step is to start with a story rather than a data set. Data visualization can help fundraisers tell stories about their work more effectively. But what is the story you wish to tell? Maybe you are trying to illustrate that alumni engagement programs have helped to increase alumni giving for millennial graduates. Perhaps you want to illustrate that your major gifts program has helped to increase the average size of donations at your organization. Or you might hope to convey that your nonprofit is ready to embark on a campaign planning study to test an ambitious fundraising goal.

Before you begin to crunch numbers or design a presentation, give yourself time to identify and summarize the story you wish to tell or the question your story will answer.

2. IDENTIFY YOUR AUDIENCE

Think about who you will be telling this story to. Is it the organization’s CEO? Or the Chair of the Board of Trustees? Perhaps it is the Development Committee. Ask yourself, “What do I want this person or group to learn? How do they best understand and digest information? What do I want them to do with the information that I share?”

As you prepare to share information and data with your audience, keep in mind that different audiences will receive information in different ways. Too much detail may confuse certain audiences. Meanwhile, too little data can create more questions than answers. Keep in mind that both qualitative and quantitative data can successfully engage your audience.

3. ARTICULATE A CALL TO ACTION

A call to action will help your audience understand what is expected of them. Are you sharing this story because you need your CEO to change a policy or program? Or does your story help your Board decide how to allocate additional resources? Has an initiative not produced the return on investment your executive director was expecting, and you need to consider changing course? Or are you asking your Trustees to invest in a project that can widen your nonprofits circle of support?

If you spend time clearly expressing the specific action you want your audience to consider, you will have a much easier time engaging your audience and ensuring they focus on the most important priorities. Data can be a powerful voice and persuasive communication tool that should support and emphasize your story and call to action.

4. ISOLATE THE DATA YOU NEED

These days, nonprofits are swimming in both qualitative and quantitative fundraising data. This can make it hard to sift through the numbers and isolate the metrics required to tell a specific story to a specific audience. But when we take the time to isolate the data set that is essential to conveying your story, your audience will experience more clarity and less confusion.

For example, imagine that you are trying to convey to the president of a college that increasing the number of front-line fundraisers at your organization has improved fundraising outcomes. You are asking the president to sustain current staffing levels, despite the need for budget cuts at the institution. Although it may be tempting to share a wide variety of metrics, the president will be better able to absorb the story and call to action with simple, clear information. Consider using only a few key pieces of data, such as average gift size over time.

5. DEVELOP A VISUALIZATION

Whether the data visualization is a chart, graph, diagram, or illustration, we recommend that your first step in creating a visualization is to sketch possible visuals that could tell the story you wish to share. You don’t need to be an artist! Studies suggest that handwriting and drawing engages the brain more than typing on a keyboard or moving a mouse, so using a pencil and paper as a jumping off place can help you develop a visual that you wouldn’t have necessarily considered when sitting in front of a screen.[1] [2]

4 Tips for Developing a Visualization:

Sketch First | Always begin by sketching ideas on paper before creating on the computer
Consistency is Key | Watch for consistency in colors, patterns, symbols, scales, units, labels
Title Matters | Consider the title carefully, making sure it articulates the story told by the data or reflects your call to action
Simple is Best | Strive for simplicity and avoid effects that don’t contribute to your audiences’ understanding of the concept

After sketching some ideas, recreate them using the tools available to you. Many of us can access Microsoft Excel and PowerPoint or Google Charts. Free tools also include RAWGraphs, Datawrapper, and Lyra. With some practice and exploration, all these tools offer the ability to take simple data and transform it into a powerful visualization.

6. ANTICIPATE QUESTIONS OR AREAS OF CONFUSION

Once you have created a visual that seems to clearly tell your story and articulate a call to action for your audience, take a deep breath. You are almost done! We suggest that you print out your visual, put it in a folder, and set it aside for 24 hours. When you look at it with fresh eyes the next day, imagine that you are the audience and think of some questions they might ask. This isn’t easy! In fact, you may want to find a trusted advisor or colleague to do this with you. Ask them to share their reactions, questions, or areas of misunderstanding. This feedback will help you refine your data visualization and approach your audience with more confidence.

To create clear and concise visuals, we recommended you follow the six key steps outlined above. These strategies will help you to share fundraising data that helps your nonprofit’s decision-makers understand the story you are trying to tell, engages them in constructive conversations, and inspires action to fulfill your mission.

[1] Ose Askvik et al. (2020). The Importance of Cursive Handwriting Over Typewriting for Learning in the Classroom: A High-Density EEG Study of 12-Year-Old Children and Young Adults, Frontiers in Psychology.

[2] Nancy Olson (2016). Three Ways That Handwriting With a Pen Positively Affects Your Brain, Forbes.

More Insights

Article

Custom GPTs for Fundraising: A Nonprofit Guide

May 31, 2024

Learn about Custom Generative Pre-Trained Transformers (GPTs), their application in fundraising, and how you can harness their capabilities to streamline your fundraising efforts and forge deeper connections with donors.

Article

Optimize Major Gift Portfolios Using Predictive Modeling Scores

May 30, 2024

Major gift portfolios determine where relationship managers will spend their time and energy. So, how can nonprofits ensure they’re focusing on the right donors?

SEE ALL IN: Data Analytics, Systems, & Research

Looking to make a move, but unsure if now is the right time? That was me in 2021. With a little faith and a lot of strategy, you can be successful in making a career move during the pandemic.

Like most other sectors, the nonprofit sector has experienced its ups and downs since the onset of the pandemic as we all become adjusted to this new normal. But nonprofits are resilient, forward-thinking, and live out their missions to the people they serve no matter what. That is what makes them special and is also the reason why, even amid a pandemic, 2020 was a record year for philanthropy to nonprofits.

Below, I offer six tips for young professionals who are seeking new roles to advance their careers.

1) Be reflective

One of the greatest advantages you can give yourself during your job search is to understand what inspires and motivates you. Can you answer this question, “what animates you”? Taking the time at the beginning of your search to reflect on this will save you time, money, and will focus your job search on roles you actually want to pursue. Ask yourself “if I had to do the tasks in the job description for the next 3-5 years, could I?” and “what about the roles I am seeking sounds the most interesting?” Furthermore, ask “what are my strengths and what type of projects do I enjoy?” At the end of the day, you do your best work when you believe in the work you are doing, so take the time to think about what that might be when you begin your job search journey.

2) Think about your foundation

Building a career is like building a house. You have likely started drafting blueprints for your career and now it is time to decide the layout and lay the foundation of your professional future. A strong, sturdy foundation is the backbone of any house, and without it, the walls would collapse in on themselves; the decisions you make in your early career are no different. You want to make sure you are setting yourself up for success for when it is time to build the roof or build that additional wing ten years from now. Ask yourself “what skills do I have? Where are my opportunities to grow? Will this job that I am considering help me build my foundation or grow my toolbox?”

3) Reach out

Young professionals often make the mistake of trying to “go it alone” during the job search. Make it known to your friends, family, and most importantly your academic and professional network that you are searching. You want people to think of you when they see an opportunity cross their desk. Be as specific as possible with your network. For example, “I am seeking roles in the X sector of nonprofits, and looking for X, Y, Z positions, which are entry- to mid-level career roles, in X, Y, Z cities. Could you keep me in mind? Could you think of any current openings that describe this? Would you be on the lookout for me?” The last part is the most important part—ask them to help you!

Finally, nonprofits are built on relationships. You’d be surprised at how successful you might be reaching out to folks in the positions you are applying for or other staff in the organization. Reach out to them, be honest with your intention, and ask them to provide you with details about the day-to-day at the organization or describe what kind of work is done in the role you seek.

4) Your identity and you

It is important that you feel safe, validated, and welcomed as it relates to any aspect of your identity in the workplace, including race, ethnicity, gender identity, gender expression, sexual orientation, ability, and other identities. Seek out data about the organization’s values during the interview process. For example, you could ask about the employee resources groups (ERGs) available to staff, or you could ask to see a list of comprehensive benefits. The answers to those questions can reveal information about the culture of an organization. For example, does the organization have robust ERGs? Does the organization offer time off for religious holidays? Does the organization have healthcare plans that are inclusive to trans and gender-nonconforming folks? Does the organization have universal parental leave regardless of a parent’s gender? All these answers can signal how an organization takes care of its people.

5) Challenge yourself

Consider applying even if you don’t meet every single experience requirement to a T. Instead, you should consider positions that will challenge you to grow and develop professionally. If you are applying for jobs where you can achieve all that is required on day one, there is no room to grow. That is why tip one and two are critical to think about when you begin on your job search journey. A manager or direct supervisor shouldn’t expect that you know how to achieve every aspect of the role and should be willing to guide you in the beginning of your work together.

6) Keep going

Finally, and maybe most importantly, keep going. Amid a turbulent employment environment, the marketplace can often feel over-saturated. Plan for this. Create a timeline for yourself with contingencies as it will likely take longer than you think it will. By setting yourself up, whether financially, mentally, or otherwise from the onset, you eliminate (or at least reduce) the stress associated with the “I have to take this job to live” mentality. Know that rejection is part of this process and reflect on how you digest rejection—what time will you need to just take a break from looking or writing another cover letter? There are many nonprofits that are staffing back up, organizing and planning for fundraising campaigns, and making investments in their people—there is a job out there for you.

Being intentional about the decisions you are making as you think about your next move will pay off in dividends. You got this!

SEARCHING FOR A JOB THAT MAKES A SOCIAL IMPACT?

CCS is hiring for numerous roles across departments. Check out our Careers page to learn more!

EXPLORE CAREERS

This article is part of a three-part series to inspire a reinvigorated annual fund.

The independent school financial model is founded on community, generosity, and philanthropy. Parents, alumni, and friends provide essential support for the core aspects of an independent school education, including: creative programming, robust tuition assistance, inspiring faculty development, and innovative capital projects.

The annual fund is the bedrock of all school fundraising. Beyond closing the gap between tuition and the cost to educate each student, the annual fund provides an important vehicle for the community to support the school’s mission. Through their contributions, annual fund donors develop a more meaningful connection with the institution’s goals and priorities.

For development teams and school leaders, a consistent and reliable annual fund creates the financial stability to make strategic decisions about the future. It inspires confidence in the Board and Head of School and creates a strong pipeline of leadership donors. A successful annual fund allows a school to think beyond the day-to-day finances and dream big.

Given the naturally repetitive nature of annual giving, it is essential to think creatively about your school’s annual fund and develop a comprehensive plan. Below are three key elements of a strong annual fund plan to help your planning efforts every year.

Innovative Theme

You can refresh annual fund messaging and connect donors to an engaging story by developing a unique theme each year. Successful annual fund themes connect directly to the school’s mission and strategic priorities—thus creating a meaningful case for support that is specific to your institution.

When developing a theme, consider the following:

Collaborate with your communications team: is there a theme in place for the year’s school communications that could inspire an annual fund theme?
What differentiating factors set your school apart from its peers?
What words or phrases do school leaders, parents, and alumni use to describe your school?
Revisit past messaging that has inspired increased donations. How was this messaging different?
Are there new and exciting programs to showcase?
Engage annual fund volunteers in theme development. What messaging resonates with them?

Synthesize this information into a comprehensive theme. Keep the messaging short and succinct—appeals and initiatives should provide the specifics.

Strategic Engagement Approach

Thinking creatively about your donor engagement strategy will help grow your annual fund. Below are suggestions for enhancing engagement:

Segment your donors differently. We know the importance of unique messaging for each constituency: current parents, alumni parents, alumni, and grandparents. Consider diving deeper. Are you approaching new parents differently than returning parents? Do young alumni receive different messaging than those in their 50^th reunion year? How do you engage with your donors who are making recurring gifts or those in your loyalty giving society?

Develop a leadership prospect strategy. Determine an annual fund leadership giving level and think creatively about your communication strategy. These donors should receive a personalized approach. Remove them from direct mail and email appeals and opt for a gift officer or volunteer phone call. Create meaningful stewardship materials—impact reports, videos, or program updates—to share with them annually.

Consider a Giving Day. Developing a specific day of giving for your institution inspires the community to join together in support of your school’s mission. Holding your giving day in the spring offers an opportunity for donors to make a second gift and separates your appeal from Giving Tuesday and December fundraising. Giving days can incorporate matching challenges, peer-to-peer fundraising, prizes, and live updates that inspire increased giving.

Creative Partnerships Across Campus

Collaborating with your colleagues in other departments will enhance your annual fund. Connect with faculty members to hear about exciting classroom stories and innovative student projects. Reach out to admissions officers for highlights from prospective family tours and common questions they receive. Attend performances, art shows, athletic games, and debates to gain greater insight into the student experience. Ask the head of school and division heads for their goals and priorities for the year. This insight can be incorporated into your annual fund case for support and collateral materials. It will also allow you to develop timely and cohesive messaging that connects to school events and activities, which will create a more compelling appeal for your community.

These three considerations will help strengthen your annual fund as you close out this year’s fundraising and begin planning for FY23. Stay tuned for two more articles in this three-part series on reinvigorating your school’s annual fund.

How can we help you?

Our unique, customized approach can provide your independent school with of-the-moment, sustainable solutions.

GET IN TOUCH

Case Studies

Thomas Jefferson School

Central US

CCS partnered with Thomas Jefferson School to launch the school’s first major fundraising campaign. As the COVID-19 pandemic struck, CCS advised Thomas Jefferson on how to address immediate needs, evolve its campaign strategy, and maintain fundraising.

From local natural disasters to national market fluctuations, every community experiences unexpected crises. As many organizations (re)start campaigns, parishes and dioceses are developing plans now to stay agile and maintain fundraising momentum during future emergencies.

Previous crises served as valuable context for how best to navigate philanthropic activity. During the 2008 recession, CCS saw that organizations that proceeded with their campaigns and long-term plans found success, out-hustled competition for the philanthropic dollar, and were better positioned to thrive afterward. From a 2007-2009 study of 254 campaigns, the 119 that CCS managed (that started or kept up their efforts during that time) raised $6.7 billion, with 86% exceeding their fundraising goals.

COVID-19 was an unprecedented event with many unknowns, but there are some lessons from the past that hold true in today’s context:

Organizations who stop fundraising activities altogether get left behind
Donors and stakeholders understand the circumstances; they are willing to adjust with the organization
Donors drop causes when they no longer feel connected to the cause or the organization; this emphasizes the need for over-communicating during this time
This can be an opportunity to strengthen bonds with stakeholders (donors, pastors, parish staff)

Case Study

In 2019, the Catholic Community Foundation of the Diocese of Cleveland, Ohio embarked on an 18-month, $30 million campaign effort designed to support capital projects and an endowment. The campaign was off to a strong start with $13.7 million committed by the time churches closed in early March 2020. It was clear that without adaptation and flexibility, the campaign could not continue. Three key questions emerged in the early days of the pandemic:

In what ways should the campaign model shift to address parish needs?
What are the key considerations around a modified campaign timeline?
What assistance is needed for parishes to be sustained financially?

Keeping the lessons of previous crises top of mind, the Catholic Community Foundation chose to focus on what they knew they could control in the weeks ahead:

Increase communication with key audiences: donors, campaign leaders, and parishes
Plan a series of steady communications with each stakeholder group over the next several weeks
Develop an action plan that addresses local needs and reinforces the needs of the campaign
Display empathy and concern for donors and the most vulnerable members of the community

These tenets shaped what came to be known as the SECURE program, which was a partnership between the Diocese, CCS Fundraising, and each parish in the Diocese of Cleveland to assist with connecting parishioners with their parish during and beyond COVID-19, as well as opening channels for virtual and alternative offertory giving. The SECURE program is a focused effort to provide real-time support in parallel with other Diocesan recovery efforts taking place at the time, including a Universal Offertory Program, a COVID-19 Emergency Fund, and Increased Offertory Programs offered through the Diocese.

SECURE stands for: Support from the Foundation and CCS; Evaluation and triage of parish offertory and capabilities; Connection to parishioners; Utilize Resources, and Engage the parish community.

The goals of the SECURE program were three-fold:

Rapidly connect the Foundation staff to Pastors to better understand parish needs
Develop customized plans for each parish to recover lost offertory as a result of COVID-19
Build a stronger system of online and communication tools to sustain parishes over the long term

In lieu of local parish campaigns, the SECURE program ran for approximately 10 weeks in parallel to an ongoing major gift effort. Of the 50 reporting parishes, weekly offertory from March 8 (pre-crisis) to May 31 (churches re-opening in Ohio) was, on average, eight percent higher than pre-crisis levels and over two times higher than the all-time offertory low on March 22. Parish offertory for the first three weeks in June exceeded the first three weeks in March by approximately 45 percent. Most notably, the Catholic Diocese of Cleveland has been able to stave off more significant offertory losses in Fiscal Year 2021.

Aside from the financial benefits of the program participants, the pivot to a modified campaign model allowed the Foundation to restart the campaign in Fall 2020 with a cohort of parishes who had a positive financial outlook, stronger technical capability, and a sense of earned trust in the Foundation to remain flexible and responsive to parish needs. The return to parish campaigning post-SECURE program has resulted in more dollars raised and more donors engaged than was previously expected.

Lessons Learned

The remainder of this article will share some specific tips and lessons learned that may be helpful if your organization is considering emergency planning as you (re)start or reconfigure your fundraising efforts:

Embrace Change: A shift in your planning does not mean a break in your fundraising efforts. Embrace learning and adaptation in your campaign model in order to remain responsive to an ever-changing post-pandemic environment.

Build Trust: Explore ways your organization can best support parishes as they navigate a hybrid model of in-person and virtual worship, even if it runs parallel to or in support of your larger fundraising efforts.

Maintain Major Gifts: Continue to engage your major donors meaningfully during this time to ensure they remain closely connected to the work and the mission of your organization.

Bolster Resources: Investigate where and how your organization can strengthen its tools and resources for a post-pandemic environment.

Communicate Success: Maintain consistent communications with your constituents and celebrate the small wins.

CCS offers our congratulations to the Catholic Community Foundation of the Diocese of Cleveland. To date, the campaign has raised $49 million from 11,900 donors—far above the $30 million campaign goal.

Interested in learning more about how CCS works with parishes and dioceses? Contact us today.

“If you can’t measure it, you can’t manage it.” So goes the adage often attributed to management consultant and thought leader Peter Drucker, which succinctly summarizes why data and analytics are critical for any organization. This isn’t to say that only things that can be measured or quantified are valuable, but having a yardstick to measure performance against makes it easier to track progress and ensure success over time.

Benchmarking is a data-driven management tool that can be particularly valuable to nonprofit organizations across sectors. Benchmarking involves comparing a current data set to historical data sets or data from industry peer organizations. Nonprofit organizations can benefit from benchmarking in varied ways, from program evaluation and performance measurement to identifying potentially valuable partnerships and strategic alliances to developing a sustainable funding model. CCS also utilizes benchmarking during feasibility and planning studies to compare participant response rates. An area where benchmarking can be especially useful is when it comes to making decisions concerning the Board of Directors.

Methodology: How to Compile a Board Benchmarking Report

To develop a board benchmarking report, take the following steps:

Identify the decisions that will be informed by the benchmarking report: Board benchmarking, and benchmarking in general, will have the greatest impact if it’s done to inform strategic decisions. Figure out which policies or procedures the report will be used to change.
Figure out the data you will need to acquire: In order to make those decisions, ask yourself what sort of data you need to find. For example, if your goal is to figure out a reasonable board give/get minimum, you’ll want to find the give/get policies of leading organizations in your sector.
Decide which organizations to benchmark against: Think about peer organizations in your sector that provide similar services to your organization, have a comparable budget, have a similar number of staff members, and are located in your geographic area. It’s also important that the organizations you benchmark against are well-regarded and seen as high-performing in the sector. It will be helpful to have a connection to the organization, since some of the data you end up looking for may not be public.
Find the data: Some data about the organizations you’re benchmarking against – like total revenue and expenses, contributed revenue, fundraising expenses, size of the endowment, and the number of board members – will be publicly available via the organization’s 990 form and financial statements, annual report, or website. Other data – such as the board giving total, the amount of donations solicited by the board, the board’s give/get policy, and the size and structure of the development department – may require more work to find. You can get access to this type of data by conducting site visits or interviews. You can also simply send the organization a survey to fill out with answers to the questions you need answers to. CCS can be especially helpful in finding this data given our experience working with thousands of nonprofits across philanthropic sectors. It is vital that you get approval from the organization before using this data in the benchmarking report. If the organization is hesitant, you can suggest not using the name of the organization but only their sector and geographic location (for example, a New York-based religious organization).
Analyze the data and draw conclusions: Review the data to identify best practices among peers. If peer organizations’ boards are outperforming yours in a certain area, you’ll know that processes need to be improved in that area. For example, if you have a give/get minimum of $500 and peer organizations have a policy of $5,000, your organization may consider raising its give/get minimum.
Implement and monitor progress: Follow through on the decisions made as a result of the benchmarking analysis. For example, if you decide to require participation in board giving as a result of the study, make sure this is communicated to board members by the board chair or someone in a good position to make the case to the board. Have each board member sign a letter of intent whereby each member agrees to pledge a certain amount each year. The board chair or chair of the development committee can keep track of contributions and contact board members who have failed to give.

Why Board Benchmarking?

Board benchmarking is just one type of benchmarking that nonprofits can conduct with regard to fundraising, but it can be one of the most important. A qualified, dedicated, and engaged board is crucial for any well-run organization. On top of a board’s traditional roles such as its fiduciary role (e.g. budget approval and financial oversight) and providing governance and strategic oversight, the board plays a central role in development. Ensuring adequate resources and building a culture of philanthropy is a key responsibility of nonprofit boards. Personal donations from board members are important not only to provide a reliable base of critical resources for the organization, but also because major funding sources and potential donors will take the board’s financial contributions into account when making funding decisions, some requiring 100% board participation.

Performance improvement is the ultimate goal of any type of benchmarking. Board benchmarking can help you identify where your board may be lagging behind as a source of motivation for change. If you know that your board members are not personally giving or soliciting donations on behalf of the organization at the level of peer organizations, decisions need to be made to improve outcomes. Board benchmarking can be used to make key decisions regarding board diversity (age, gender, race, professional background, wealth capacity, residence), the give/get policy for board members, board size, board meeting attendance policy, size of the fundraising committee, board term lengths, fundraising return on investment (development expenses as a percentage of total fundraising), and more.

Case From the Field

ADAPT Community Network (formerly called United Cerebral Palsy of NYC), for example, is a leading human service organization providing vital services and programs for people with developmental disabilities. It is one of the largest organizations of its kind. Most of its revenue comes from the New York state government but, partly due to the state budget deficit caused by the pandemic, ADAPT was looking to move towards a model with more of an emphasis on individual donations and philanthropy, starting with the board. CCS identified four organizations in the social and human services sector that were comparable to ADAPT in terms of size and the reach of their programs. One of the organizations also had a similar level of reliance on government funding. CCS looked at data like the size of the development department, fundraising expenses, development expenses as a percentage of fundraising, contributed revenue, contributed revenue as a percentage of total revenue, board giving participation rate, board give/get policies, total board giving, board giving as a percentage of total contributed revenue, and more. This data informed CCS’s customized recommendations and will continue to play an important role as ADAPT reforms its board and makes key board-related strategic decisions regarding its give/get policies, board meeting attendance policy, board size, and diversity.

Benchmarking is a valuable service that CCS, given its expertise and experience serving thousands of nonprofits across sectors, is especially well-positioned to provide. If your organization is interested in internal or external benchmarking or considering board engagement strategy more generally, CCS Fundraising offers a suite of services that can help. For more information, contact CCS today.

As your nonprofit’s #GivingTuesday campaign comes to a close, it’s time to implement an effective follow-up strategy for your audiences. Don’t let too much time pass before considering these simple but powerful principles of post-giving day communication.

1) Say thank you

Acknowledge the people who gave, interacted, shared, or participated (even in the smallest ways) in your #GivingTuesday campaign. It is a best practice that you show genuine appreciation across channels.

2) Aim for future engagement

The goal is to create a long-term relationship out of this giving day. Focus on ways you can continue the conversation with those who participated.

3) Share your results

Your participants will be eager to see how their contribution impacted your overall goal and ultimately how their involvement will impact your mission in the near and long term. As soon as your data is ready to be analyzed and articulated, share the results across platforms and be detailed about every data point. Beyond dollars, what else did your campaign accomplish? Whether it’s new followers, new volunteers, or anecdotal successes, be transparent in your achievements.

4) Provide a long-term plan

With your audience engaged and tuned in from this campaign, what can you share about your organization’s vision for the future? Be clear about what’s next and how donors can continue to participate. Use messaging that details exactly what #GivingTuesday funds will do for those who benefit from your cause, as well as your organizational goals for the future.

5) Leave the door open for those who didn’t participate

Just because someone didn’t give or participate during this window, it doesn’t mean they aren’t still interested in your cause. Creating language that invites further participation for those who missed out can add the potential for a second wave of support. Language that encourages people to be a part of a growing movement (which you can show through data from this giving day) can inspire new attention, especially if you have exceeded your goal.

Utilizing Your Channels

There are different avenues and proven strategies to implement the five key principles above. Here are a few practical suggestions.

Video: Create a short video from a leader at your organization thanking everyone for their generosity and for taking time out of their schedules. These can be recorded easily over platforms like Zoom. The goal is to show sincerity in your appreciation. Remember to keep it brief and engaging.
Imagery: Use impactful imagery that shows the people who have benefitted from your cause to accompany your grateful messages. Make sure the images are high resolution and tell an accurate story of your cause at work.
Social Media: Just as important as it was to utilize all your social media channels during the ramp up to this giving day, leverage these platforms to thank your followers for their continued support. Once you have results to share, use these platforms to share celebrations (if you hit your target), or other data through visual infographics or motion graphics.
Email: Be authentic in your follow-up emails to your database. If time allows, personalized emails to donors of all levels go a long way toward fostering long-term relationships. Keep your subject lines direct, your email wording concise, and your message genuine at all turns.

Furthering Engagement

Create a call-to-action in all of your communications across channels. Whether it’s asking for feedback on what worked and what didn’t during this online campaign, or encouraging people to head to your website to learn more about your cause, don’t let the loop close so easily.

This article was originally published on May 8, 2020 and has been updated to reflect guidance for #GivingTuesday 2021.

More Insights

Article

Boost Year-End Giving with CARES Act Tax Incentives

November 23, 2021

In this article, we discuss how the tax incentives that are set to expire at the end of 2021 could encourage charitable donations. Read more about the steps you can take now to make sure your organization benefits by proactively engaging those who are most likely to donate.

Article

How to Decide if Your Organization Should Participate in GivingTuesday This Year

November 2, 2020

During a year of irregular giving, many nonprofits are questioning whether or not they should participate in GivingTuesday this year. CCS has developed recommendations for self-assessment as you consider the best giving day strategy for your organization.

Article

3 Keys to Implementing a Successful Giving Day Strategy

November 4, 2019

Executing a giving day strategy can be a useful tool to raise awareness and funds, as long as you make the right preparations and have reasonable and achievable goals.

EXPLORE ALL INSIGHTS

With Giving Tuesday just a few days away and nearly one-third of annual donations made in December, there’s still time to boost year-end giving to your organization. Tax incentives to encourage charitable donations as part of the CARES Act that are set to expire at the end of 2021 could be one approach.

While receiving an income tax deduction ranks low among reasons why people give, nonprofit leaders and fundraising professionals should be familiar with these changes to leverage them when possible. Please note that this information does not constitute tax advice. Encourage your donors to consult a tax professional to evaluate their personal situation.

What are the tax changes?

The one mentioned most often is the deduction for individuals who don’t itemize their tax returns. For the second year, they can claim a deduction of up to $300 for cash donations to qualified charities. A notable change for the 2021 tax year is that married couples filing jointly can claim up to $600.

Another incentive for 2021 allows individual taxpayers to deduct up to 100% of their adjusted gross income (AGI). That’s right – donors who itemize their taxes may be able to zero out their tax bill for the year!

One final provision pertains to corporations that make cash contributions to eligible charities. The 2021 deduction limit is 25% of taxable income, up from the usual 10%.

This sounds great! What’s the fine print?

There are a few important things to keep in mind for donors to receive the full benefit.

These provisions require cash contributions only.
Standard limits still apply for other gift types like noncash donations and appreciated securities.
Contributions must be made to qualified organizations – sorry, donor-advised funds don’t count.

What should nonprofit leaders and fundraising professionals do now?

Contact your annual fund donors who have not yet renewed this year and remind them to take advantage of this opportunity. Nearly nine out of ten taxpayers use the standard deduction and can take the $300 (individual) or $600 (married couple) above-the-line adjustment.
Talk to your largest donors about maximizing annual gifts or accelerating pledge fulfillment. High-income taxpayers predominantly itemize deductions. The 100% AGI deduction provision is a great way to encourage generosity for select donors.
Reach out to your corporate partners to make sure they are aware of the 25% deduction and request increased support. For many corporations, 2021 was a very profitable year and they may want to reduce their tax burden.

Is this too good to be true?

For the most part, no. The incentives are straightforward for donors who don’t itemize and for corporations that do. The 100% AGI deduction is a little more nuanced. Just because you can do something, doesn’t mean that you should.

With graduated tax brackets, it might not be in a donor’s best interest to take the maximum deduction. The lower their AGI, the lower the tax rate that applies to each additional dollar donated resulting in diminishing returns.

Instead of deducting 100% of AGI this year, donors who carry a portion of their donation forward may end up paying less taxes overall. Even though it might be intoxicating to think about not paying taxes for a year, the total tax paid could end up being more than if one spreads those same donations over multiple years.

What’s the bottom line?

While not everyone can take advantage of these changes, those who do so can make a significant impact for their charity of choice this year. Take steps now to make sure your organization benefits by proactively engaging those who are most likely to donate. If you don’t ask them, someone else will.

There are currently 115,009 independent foundations in the United States with assets totaling $960 billion. And according to Giving USA’s Annual Report on Philanthropy for the Year 2020, foundation giving grew at a faster rate than any other source over the previous year, now comprising 19% of total giving in the United States. This leads to an overwhelming number of opportunities for foundation funding—so it’s important to focus your time!

In order to best use your team’s limited resources, it’s advantageous for all organizations to develop a system to qualify and prioritize new funding opportunities. This process will ensure that your team spends their time cultivating foundations and applying for grants where you have the strongest likelihood of success.

Criteria to consider when applying for a grant:

As you determine whether to dedicate time and resources to submit a proposal for a new funding opportunity, organizations should consider each of the below criteria on a scale of zero to five.

Click here to download an Excel template for completing this exercise.

Mission Alignment: How well does your organization fit within the foundation or this particular opportunity’s giving criteria? 0 is a weak fit and 5 is a very strong fit.
Giving Capacity: What is the capacity of the foundation and what size grant could they give to your organization? 0 is a smaller grant and 5 is a large grant, as defined by your organization.
Relationship: Does anyone in your organization, either staff or a board member, have an existing relationship with someone at the foundation? 0 is no relationship and 5 is a strong relationship. Note: when scoring this section, be sure to consider how important a relationship may be in a foundation’s grantmaking. For example, does the foundation accept unsolicited proposals or is it necessary to form a relationship with the organization in advance?
Timing: How much time will it take your team to complete the application or next step? Will it take lead time to develop a relationship with the organization before you can submit a proposal? Is this a rigorous or straightforward application process? 0 is a significant amount of time or challenging process, and 5 is not much time or an easy process.

You can then total the score from all four categories to assign a priority level for the funding opportunity. We recommend utilizing the following ranges to assign priority:

High priority: 15-20 points
Medium priority: 10-14 points
Low priority: 7-9 points
Disqualified: Less than seven points

Criteria to consider when applying for a prize:

When applying for a prize, as in, there are only a certain number of “winners” for a specific funding opportunity, you may want to look at the above criteria differently.

Mission Alignment: Since prizes can be very competitive, you should ensure that your organization is a strong fit for the prize’s funding criteria.
Giving Capacity: Prizes often offer larger grants and come with great exposure for your organization. However, a prize may only lead to a one-time gift rather than consistent annual funding. If you are launching a new initiative with a ramp-up cost, this is a strong option, but you must be prepared to identify other sources to support ongoing budget needs.
Relationship: Your relationship with the foundation may not be as important when applying for a prize as it is when trying to get your foot in the door through the grantmaking cycle, especially when many foundations do not accept unsolicited proposals.
Timing: The application for prizes can be very time-consuming and include more steps than a general grant proposal. On the other hand, you may not have to spend as much time finding a connection to and forming a relationship with the foundation.

In conclusion, by taking time at the outset to develop a rubric and prioritization system, your organization will proceed through an otherwise overwhelming process with more confidence and with a greater chance of achieving success.

DOWNLOAD FOUNDATION PRIORITIZATION RUBRIC

More Insights

Publication

2024 Philanthropic Landscape, 13th Edition

September 9, 2024

This report provides a comprehensive look at the current state of US philanthropy, compiling and analyzing annual data from Giving USA and other prominent research to ensure your organization stays up-to-date on the most significant industry trends.

Publication

CCS Philanthropy Pulse

February 15, 2024

CCS’s annual Philanthropy Pulse report provides nonprofits with helpful data to navigate the ever-evolving philanthropic space.

EXPLORE ALL INSIGHTS

You can listen to Authentically Inclusive on Spotify, Amazon Music, Apple Podcasts, iHeartRadio, and the Authentically Inclusive website.

Episode One: Organizational Cultures In Progress

Leaders are responsible for advancing equity and inclusion as core values in their organizations. In this episode, Bernie Banks and Minya Nance, Associate Deans of the Kellogg School of Management, and Dorri McWhorter, CEO of the YMCA of Metro Chicago, offer frameworks, ideas, and perspectives for leading change and building inclusive cultures.

Episode Two: Navigating Bias Across Organizations

To move beyond identifying bias, we must learn to navigate and mitigate it to address systems of inequity when engaging with stakeholders. In this three-part episode of Authentically Inclusive, Professor Nour Kteily of the Kellogg School of Management and Joy King, Chief Advancement Officer of Be the Match, examine how biases and power impact our lives and our work in the nonprofit sector.

Episode Three: Advancing Equity Through Empathy

Empathy is a critical component for advancing equity. In this three-part episode of Authentically Inclusive, Professor Gina Fong of the Kellogg School of Management and Franklyn Baker, President and CEO of the United Way of Central Maryland, talk about empathy, equity, and storytelling. Using examples from the nonprofit sector and beyond, they bring to life the role empathy can play in promoting equity at work.

Further Resources

Video

Everyday Donors of Color: Uncovering the Latest Research

August 27, 2021

CCS is proud to partner with the IU Lilly Family School of Philanthropy on the release of the Everyday Donors of Color report, funded by the Gates Foundation.

Article

4 Ways to Advance Equity with Strong Gift Acceptance Policies

October 15, 2021

At the heart of nonprofit development operations is the process of accepting, acknowledging, and recognizing gifts. Gift acceptance policies can be actively deployed to advance equity within your institution, diversify and educate your donor base, make giving more accessible, and reinforce the values of your organization.

Article

Who Funds the World? Girls: How Nonprofits Can Avoid Overlooking the Value of Women Donors

March 8, 2021

Data shows that women make larger and more frequent charitable gifts than men across almost every income bracket and are more consistent about monitoring their philanthropic impact over time. In this article, we offer three considerations for your organization when thinking about how to better engage women donors.

EXPLORE MORE DEI INSIGHTS

Please contact marketing@ccsfundraising.com with any questions.

Today, CCS Fundraising, the leader in nonprofit fundraising consulting, announced new additions to its Board of Directors. Complementing their ten internal leaders, CCS welcomes Elizabeth (Liz) Moore and Ron Lumbra to the Board.

CCS is honored to welcome Ms. Moore and Mr. Lumbra to the Board. Both executives bring a deep expertise in professional services and nonprofit leadership. Ms. Moore and Mr. Lumbra have both held leadership positions at reputable firms and have received honors and awards for their exceptional business acumen. As lifelong mission-conscious leaders who have both worked to advance diversity, equity, and inclusion (DEI), Ms. Moore and Mr. Lumbra share CCS’s enthusiasm for a robust strategy around DEI and are equipped with highly relevant experiences to inform CCS’s approach. With roots in employment law, Ms. Moore has worked closely with senior leadership in the private and public sectors on a wide variety of legal matters and has helped countless nonprofits advance their missions. For over two decades, Mr. Lumbra has advised corporate boards on ownership strategy, generational transfers, and succession plans. Together, their talents and experiences will be invaluable to the growth and success of the firm as CCS enters its 75^th year.

Elizabeth D. (Liz) Moore, Former Senior Vice President & General Counsel, Consolidated Edison of New York: Until the end of 2019, Elizabeth D. Moore was a Senior Vice President and General Counsel of Consolidated Edison, Inc., and served on the Boards of its two subsidiaries, Con Edison Clean Energy Businesses, Inc. and Con Edison Transmission, Inc.

Ms. Moore earned a law degree from St. John’s University and holds a Bachelor of Science from the School of Industrial and Labor Relations at Cornell University. Ms. Moore served on Cornell’s Board of Trustees for 14 years and in 2013 was elected Trustee Emeritus. Ms. Moore has received various awards and recognitions, including the 2019 Most Powerful Women in Corporate America, 2015 Top Black Lawyers, Fourth Annual Power List, 25 Influential Black Women in Business, Leader for a New Century, and the 11th Annual Ida B. Wells-Barnett Justice Award.

Ron Lumbra, Managing Partner, Heidrick & Struggles: Ron Lumbra is a partner at Heidrick & Struggles and a member of the global CEO & Board of Directors Practice. Mr. Lumbra has more than 23 years of executive search and succession consulting experience and an extensive track record of recruiting board directors and chief executive officers. In June 2019, Mr. Lumbra was invited to testify in front of the U.S. House Committee on Financial Services and Diversity in the Boardroom: Examining Proposals to Increase the Diversity of America’s Boards.

Mr. Lumbra holds a Master of Business Administration from Harvard Business School and a Bachelor of Science in Mechanical Engineering from the University of Vermont. Mr. Lumbra is chair of the Board of Trustees for the University of Vermont and serves on the UVM Foundation leadership council. He serves on the Board of two SPACs, CRIS II Acquisition Corporation and Prospector Capital Corp, and is a member of the Executive Leadership Council. Formerly, Mr. Lumbra was a Board Director for the Alumni Association of the University of Vermont, the Harvard Business School Club of Greater New York, the Houston Youth Symphony, and the Board Chair and Director of KaBOOM!

These exceptional leaders join Caroline Chick (Managing Director), Derval Costello (Managing Director), Greg Hagin (Principal & Managing Director), Peter Hoskow (Principal & Managing Director), Eric Javier (Principal & Managing Director), Jon Kane (President), Tom Kissane (Principal & Managing Director), Sevil Miyhandar (Managing Director), Robert Rice (Principal & Managing Director), and Janine Triano (Chief Human Resources Officer) on the CCS Board of Directors. Learn more about the members of the CCS Board of Directors here.