National moments—such as elections, natural disasters, and the current COVID-19 crisis—tend to propel certain nonprofits to the forefront of philanthropic attention. In these moments, new audiences and a larger spotlight create an immediate need for a ramped-up communications program as scrutiny around deliverables and actions heightens.
Stephen Peeler, Executive Director of the Infectious Diseases Society of America Foundation, is presently navigating this exact situation for the organization and its 20,000 members. In an exclusive interview conducted by Luke Driscoll, Managing Director at CCS Fundraising, Stephen discusses what it’s like to fundraise while supporting those on the front lines of the COVID-19 crisis. In this chat, he also expands on the creative ways the Foundation is communicating with donors as well as their wider new audience.
This video is the third installment of a mini webinar series, 5 Leaders | 5 Questions, where leaders at CCS Fundraising sit down with executives of leading nonprofits to discuss and reflect on fundraising in challenging times. In this series, the firm’s experts will explore each executive’s experience navigating fundraising in times of crisis, including the aftermath of 9/11, the Great Recession, natural disasters, as well as what they are seeing and doing amid today’s pandemic.
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