Amid pandemic challenges, nearly 90 percent of affluent households gave to charities in 2020, comparable to past years. At the same time, the study found notable shifts in the way donors give across different generations. This represents significant implications for philanthropists and the nonprofit sector going forward.
During this virtual panel discussion, we examine the study’s key findings on the giving patterns and priorities of High Net Worth Individuals (HNWIs) and what this means for nonprofits. Learn practical insights on major gift fundraising, how to accelerate a relationship with a HNWI, and the keys to positioning an extraordinary gift.
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The Power of a Pledge: Turn Annual Support into Major Gifts
Pledges can deepen a donor’s ownership of an organization’s success, consolidate and define their giving commitment, and elevate recognition for their long-term generosity. Organizations benefit from pledges through more reliable income, donors that are more invested in the mission, and a larger major gift program.
CCS Philanthropy Pulse
CCS’s annual Philanthropy Pulse report provides nonprofits with helpful data to navigate the ever-evolving philanthropic space.
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