For most nonprofit organizations, the future of fundraising remains uncertain. This is especially true of educational institutions that must also prepare for a new school year which may feature distanced learning or an adapted model. However, these institutions also have a summer break that can allow them some time to plan ahead for any contingency. In particular, the summer months allow time to assess and plan a fundraising strategy for the short and long term.
A great example of this is the Berwick Academy in South Berwick, ME, an independent school that is dedicating its summer to planning ahead. In a new video, Bob Weston, a Senior Consultant with CCS Fundraising, speaks with Jim Hamilton, Head of School at Berwick Academy, to learn about how the school is adapting to the COVID-19 crisis.
As Jim says, the summer is a chance to spend the time “building the type of program that is going to allow for us to be successful in the future.”
Berwick Academy is a Pre-K-12 private school and the oldest educational institution in Maine. Jim became Head of School at Berwick Academy in 2018, and is emphasizing the importance of the summer to find new ways to engage parents, reach out to alumni, and create new relationships in a robust and targeted way.
“If we don’t emerge from COVID-19 a stronger, wiser institution, then we will have missed an opportunity,” says Jim.
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