Most nonprofits have moved forward with major fundraising efforts—with appropriate modifications—despite the impact of the current global health pandemic, according to a new CCS Fundraising study of 1,183 professionals representing nonprofit organizations across all major philanthropic sectors. Only 9 respondents (less than 1%) noted campaign cancellations.
This news comes as nonprofits prepare for a downward trend in fundraising results throughout the remainder of the year. Sixty-three percent of respondents reported a decline in fundraising since the start of the pandemic, with over three-quarters expecting a drop in results through 2020.
CCS launched this broad scale fundraising survey, conducted between April 20—May 1, to better understand the immediate philanthropic impact of the COVID-19 pandemic on nonprofits. The study addresses the behaviors, progress, and challenges faced by organizations in the first two months since the crisis began.
Among the key findings, slightly more than half of respondents say their organizations have launched special appeals during the crisis, and most organizations continue to prioritize outreach to donors at all levels.
“We believe the size of the data set and the timeliness of these responses provide an illuminating picture of the depth and the scale of the initial impact,” says CCS Chairman, Robert Kissane.
CCS will continue to roll out new installments of this survey in the coming months, in addition to offering insights on how the data should inform short- and long-term fundraising plans. Contact CCS today to discuss your strategy.
During this challenging time, we are continuing to offer our perspectives and lessons learned from over seven decades of nonprofit advisory leadership. Click here to access our Strategies During COVID-19 page. Here you will find resources that provide best practices and optimal strategies to help your organization build a path through this crisis and beyond.
For more up-to-date information, visit www.ccsfundraising.com
About the Author
CCS Fundraising is a strategic fundraising consulting firm that partners with nonprofits for transformational change. Members of the CCS team are highly experienced and knowledgeable across sectors, disciplines, and regions. With offices throughout the United States and the world, our unique, customized approach provides each client with an embedded team member for the duration of the engagement.