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Digital communication Archives | CCS Fundraising

Catholic Fundraising Video Series: Perspectives on Stewardship in a Digital World

Throughout the past 18 months, the Catholic Church was challenged to respond to the realities of COVID-19 by adapting to a new way of communicating with constituents. A critical focus remains placed on continuing communication by leveraging available technology while maintaining or increasing our human empathy and connection. Throughout the month of June, join CCS […]

How to Revamp Your Virtual Solicitations for a Post-Pandemic World

Community is the backbone of society, the heartbeat of philanthropy, and the purpose behind many social and human service nonprofits. The COVID-19 pandemic transformed the way we think about interacting with people and pushed us to explore new horizons of digital communications. As we’ve shared in our recent article about virtual fundraising events, there are […]

What’s Next for Parishes?

It has been one year since the World Health Organization declared COVID-19 a global pandemic in March 2020. Last spring, many faith communities completely suspended all in-person gatherings and worship moved exclusively online. According to research conducted by CCS Fundraising in summer 2020,[1] about 66% of Catholic and Episcopal parishes took an all-online approach. Others […]

Asking for Major Gifts in a Virtual World: A Practical Guide to Virtual Solicitation

In CCS’s January 2021 Philanthropic Climate Survey, more than half of respondents reported that they have held a virtual major gift solicitation through either phone, video, or both methods since the COVID-19 pandemic began. Of those who held virtual solicitations, a combined 72% of respondents reported that their virtual requests were either as successful or […]

Adapting to the COVID-19 Crisis: A Look into Catholic and Episcopal Dioceses and Parishes

COVID-19 has forced organizations of all sizes and sectors to adapt to a digital model, with impacts that will likely last beyond the pandemic. Churches are no exception. As the pandemic spread in March, parishes and dioceses across the United States closed their doors and suspended all in-person gatherings and events. While doing so was […]

Independent School Fundraising Strategy: Making the Most of Your Summer Months

For most nonprofit organizations, the future of fundraising remains uncertain. This is especially true of educational institutions that must also prepare for a new school year which may feature distanced learning or an adapted model. However, these institutions also have a summer break that can allow them some time to plan ahead for any contingency. […]

Four Steps to Ensuring ROI for Virtual Events

For many nonprofit organizations, events are an important way to raise funds, gather close donors, and educate the community in a unique way. Current limitations for in-person gatherings present a challenge for organizations that were planning to hold events, particularly this spring and summer. An Assess-Decide-Communicate-Execute framework offers a process to clarify your event objectives […]

Fundraising on the Front Lines: Communication and Immediate Action

National moments—such as elections, natural disasters, and the current COVID-19 crisis—tend to propel certain nonprofits to the forefront of philanthropic attention. In these moments, new audiences and a larger spotlight create an immediate need for a ramped-up communications program as scrutiny around deliverables and actions heightens. Stephen Peeler, Executive Director of the Infectious Diseases Society […]

How Healthcare Organizations Can Continue to Fundraise for All Programs During COVID-19

Healthcare institutions around the world are currently doing everything they can to combat the COVID-19 crisis, and they are doing so while also ensuring that other essential programs, such as cancer research, rare disease prevention/treatment, and other lifesaving services remain active for the sake of all of their patients. Many healthcare organizations are therefore asking […]

5 Essential Strategies for #GivingTuesdayNow Follow-up

In a recent post, we offered tips on maximizing your #GivingTuesdayNow strategy. Now that this “global day of unity” has concluded, it’s time for participating nonprofit organizations to implement a quick but effective follow-up strategy to their audiences. Don’t let too much time pass before considering these principles of post-giving day communication. 1) Say thank […]

The Keys to Maximizing Your Virtual Gala

Innovative solutions for engaging nonprofit supporters have emerged as the COVID-19 pandemic has caused organizations to reevaluate and revise their fundraising strategies, particularly those halted by social distancing practices. For nonprofits across sectors, it will take some trial and error to determine which solutions are most effective, and perhaps, worth integrating into   long-term toolkits for […]

How to Elevate Your Next Virtual Donor Meeting During COVID-19

As COVID-19 presents challenges to fundraising activity, we are all the while uncovering new opportunities to exercise creativity in continuing to meet our transformational goals. This post is devoted to one possible solution: a virtual tour of your organization during a video meeting with a donor. While, of course, nothing compares with the live experience […]

Donor Communication Strategies: Learning from Previous Times of Crisis

As nonprofits continue to find innovative ways to navigate the COVID-19 pandemic—especially when it comes to donor engagement—many organizations are drawing from lessons learned from past crises. Barbara Deutsch, CEO of Landscape Architecture Foundation (LAF) helped the organization continue fundraising initiatives through the 2008 recession which included a successful capital campaign bolstered by a robust […]

Effective Communications During COVID-19: Mastering Your Digital Strategy

COVID-19 is changing the way development professionals are communicating, so having a robust digital marketing strategy has never been more important. Digital is an ideal way to distribute communications—especially crisis messaging—both quickly and cost-effectively, while keeping your audience actively engaged with your organization. Plus, with information ever-changing during the crisis, the digital realm allows you to […]

Video Conferencing for Development: What to Do in Advance of Your Next Donor Meeting

The COVID-19 crisis continues to have a dramatic effect on our personal and professional lives, so out of necessity, many development teams are redirecting their focus to digital communication. As important donor meetings are moving to the video conferencing world in the coming weeks, much has been said about best practices for video conferencing in […]