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Donor Cultivation Archives | CCS Fundraising

5 Steps for Accelerating Your Grateful Patient Fundraising Program

The prevalent impact of grateful patients and their families on healthcare philanthropy is widely accepted and well documented. Amidst rapid changes to the healthcare industry and the economy at large, grateful patients and families remain important because individual donors are flexible and more resilient to uncertain conditions. There are key reasons why a grateful patient […]

Six Degrees of Cultivation: How Relationships Can Help Turn Prospects into Donors

Six degrees of separation is the idea that “friend of a friend” statements can be made to connect any two people in a maximum of six steps. Put into practice, the “Six Degrees of Kevin Bacon” game was invented as a play on the concept. Fun and addictive, the favorite past time demonstrates just how […]

Unlocking the Truth of How and Why Women Give

That which is done for us, is not done with us, but to us. – African Proverb The Myth Though thoroughly debunked, the myth that women aren’t as philanthropic as their male counterparts prevails. Research consistently shows that single women give at least as much, if not more, than their single male counterparts. In fact, […]

March Madness Playbook: The Four Corners of a Campaign

Four Corners is a basketball play made famous by legendary University of North Carolina coach, Dean Smith. Essentially, four players stand in the corners of the offensive half-court while the fifth dribbles the ball in the middle (see: Diagram A below). The basketball is passed between the point guard in the middle and the four […]

Developing a Culture of Philanthropy: Three Pastors’ Perspectives

Pastors play a pivotal role in engaging parishioners to embrace the Church’s work and mission. These discussions may be unfamiliar for some pastors, yet it is valuable to emphasize this can also be a unique opportunity to bring parishioners closer to God. In this piece, Reverend Anthony Cutcher, Reverend Monsignor William J. Belford, and Reverend […]

With a Strong Foundation, Fundraising Can Surpass 2% of GDP

According to Giving USA, philanthropy has remained stagnant at 2% of GDP and 2% of disposable income for the past 40 years. This immobile figure has baffled fundraisers and philanthropists for decades, and others have written extensively on the subject. Some have even issued challenges for the profession to increase giving by a percentage, yielding […]