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Donor Cultivation Archives | CCS Fundraising

Sustainable Philanthropy in the New World: Endowment Growth for Arts and Culture Organizations

Endowments have long been an important tool for arts and culture organizations to promote financial stability and growth in their community. As nonprofits continue to shift programming and strategy in light of COVID-19,  CCS finds that 36% of cultural organizations and 56% of performing arts organizations are anticipating a significant decline in their fundraising in […]

Identifying and Developing Strong Relationships for Nonprofit Success

Relationships play an essential role in the success of any organization. Whether it is relationships within your organization, external partners, donors, clients, or volunteers, success is dependent on the support from others. Nonprofit organizations rely heavily on the engagement of teams and constituencies to ensure successful delivery of mission and sustainability for the future. Strong […]

Independent School Fundraising Strategy: Making the Most of Your Summer Months

For most nonprofit organizations, the future of fundraising remains uncertain. This is especially true of educational institutions that must also prepare for a new school year which may feature distanced learning or an adapted model. However, these institutions also have a summer break that can allow them some time to plan ahead for any contingency. […]

Fundraising on the Front Lines: Communication and Immediate Action

National moments—such as elections, natural disasters, and the current COVID-19 crisis—tend to propel certain nonprofits to the forefront of philanthropic attention. In these moments, new audiences and a larger spotlight create an immediate need for a ramped-up communications program as scrutiny around deliverables and actions heightens. Stephen Peeler, Executive Director of the Infectious Diseases Society […]

How Healthcare Organizations Can Continue to Fundraise for All Programs During COVID-19

Healthcare institutions around the world are currently doing everything they can to combat the COVID-19 crisis, and they are doing so while also ensuring that other essential programs, such as cancer research, rare disease prevention/treatment, and other lifesaving services remain active for the sake of all of their patients. Many healthcare organizations are therefore asking […]

Nonprofit Survey Reveals Majority of Organizations Continuing Campaigns During COVID-19

Most nonprofits have moved forward with major fundraising efforts—with appropriate modifications—despite the impact of the current global health pandemic, according to a new CCS Fundraising study of 1,183 professionals representing nonprofit organizations across all major philanthropic sectors. Only 9 respondents (less than 1%) noted campaign cancellations. This news comes as nonprofits prepare for a downward […]

5 Essential Strategies for #GivingTuesdayNow Follow-up

In a recent post, we offered tips on maximizing your #GivingTuesdayNow strategy. Now that this “global day of unity” has concluded, it’s time for participating nonprofit organizations to implement a quick but effective follow-up strategy to their audiences. Don’t let too much time pass before considering these principles of post-giving day communication. 1) Say thank […]

The Keys to Maximizing Your Virtual Gala

Innovative solutions for engaging nonprofit supporters have emerged as the COVID-19 pandemic has caused organizations to reevaluate and revise their fundraising strategies, particularly those halted by social distancing practices. For nonprofits across sectors, it will take some trial and error to determine which solutions are most effective, and perhaps, worth integrating into   long-term toolkits for […]

How to Elevate Your Next Virtual Donor Meeting During COVID-19

As COVID-19 presents challenges to fundraising activity, we are all the while uncovering new opportunities to exercise creativity in continuing to meet our transformational goals. This post is devoted to one possible solution: a virtual tour of your organization during a video meeting with a donor. While, of course, nothing compares with the live experience […]

How Performing Arts Organizations are Redefining Audience Engagement During COVID-19

As CCS Fundraising has previously noted, in the recovery that follows periods of crisis and economic uncertainty, organizations that pause fundraising activity lag significantly behind those that do not. A pause in programmatic activity may therefore represent a risk to an organization’s donor engagement, cultivation, and stewardship efforts. During the current pandemic crisis, nonprofits must […]

How to Maintain Donor Engagement During a Crisis: Key Considerations and Guidance

Nonprofit organizations across all sizes and sectors share the same questions: how do we engage our donors, and what sort of outreach is appreciated and appropriate? With the COVID-19 crisis impacting the philanthropic landscape on a daily basis, the answer to that question has taken on new levels of depth and importance. The situation can […]

Video Conferencing for Development: What to Do in Advance of Your Next Donor Meeting

The COVID-19 crisis continues to have a dramatic effect on our personal and professional lives, so out of necessity, many development teams are redirecting their focus to digital communication. As important donor meetings are moving to the video conferencing world in the coming weeks, much has been said about best practices for video conferencing in […]

Five Steps to the Big Ask: How to Prepare Donors to Receive a Big Gift Request

So you’ve identified a family who has the potential to make a transformational gift. They’ve made a moderate gift to your annual fund and are showing interest in deepening their engagement. But how do you move them from a transactional annual fund supporter to a transformational investor in your school’s vision? In this article, we […]

Intercultural Competence for Nonprofit Fundraising

In recent years, many leaders in the nonprofit landscape have taken important steps to incorporate diversity and inclusion into their organizations’ missions and practices. As nonprofits work with an increasingly diverse and globalized set of clients, beneficiaries, partners, and employees, many have engaged in thoughtful self-examination and made changes to ensure they engage effectively and […]

5 Steps for Accelerating Your Grateful Patient Fundraising Program

The prevalent impact of grateful patients and their families on healthcare philanthropy is widely accepted and well documented. Amidst rapid changes to the healthcare industry and the economy at large, grateful patients and families remain important because individual donors are flexible and more resilient to uncertain conditions. There are key reasons why a grateful patient […]

Six Degrees of Cultivation: How Relationships Can Help Turn Prospects into Donors

Six degrees of separation is the idea that “friend of a friend” statements can be made to connect any two people in a maximum of six steps. Put into practice, the “Six Degrees of Kevin Bacon” game was invented as a play on the concept. Fun and addictive, the favorite past time demonstrates just how […]

Unlocking the Truth of How and Why Women Give

That which is done for us, is not done with us, but to us. – African Proverb The Myth Though thoroughly debunked, the myth that women aren’t as philanthropic as their male counterparts prevails. Research consistently shows that single women give at least as much, if not more, than their single male counterparts. In fact, […]

March Madness Playbook: The Four Corners of a Campaign

Four Corners is a basketball play made famous by legendary University of North Carolina coach, Dean Smith. Essentially, four players stand in the corners of the offensive half-court while the fifth dribbles the ball in the middle (see: Diagram A below). The basketball is passed between the point guard in the middle and the four […]

Developing a Culture of Philanthropy: Three Pastors’ Perspectives

Pastors play a pivotal role in engaging parishioners to embrace the Church’s work and mission. These discussions may be unfamiliar for some pastors, yet it is valuable to emphasize this can also be a unique opportunity to bring parishioners closer to God. In this piece, Reverend Anthony Cutcher, Reverend Monsignor William J. Belford, and Reverend […]

With a Strong Foundation, Fundraising Can Surpass 2% of GDP

According to Giving USA, philanthropy has remained stagnant at 2% of GDP and 2% of disposable income for the past 40 years. This immobile figure has baffled fundraisers and philanthropists for decades, and others have written extensively on the subject. Some have even issued challenges for the profession to increase giving by a percentage, yielding […]