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Donor Engagement Archives | CCS Fundraising

Three Keys to Implementing a Successful Giving Day Strategy

Giving days—24-hour digital fundraising challenges—are worth the investment. Executing a giving day strategy can be a useful tool to raise awareness and funds, as long as you make the right preparations and have reasonable and achievable goals. The organizations that are succeeding in their outreach have robust strategies that align closely with their wider institutional […]

5 Easy Steps Before Planning a Parish Campaign

Taking on a parish campaign of any size requires careful planning. Campaigns rarely fail in the middle or at the end. Success typically hinges on proper preparation prior to launching a major fundraising initiative. With increased competition for the philanthropic dollar, it is important that a parish undergoes necessary planning steps before proceeding. Consider the […]

5 Steps for Accelerating Your Grateful Patient Fundraising Program

The prevalent impact of grateful patients and their families on healthcare philanthropy is widely accepted and well documented. Amidst rapid changes to the healthcare industry and the economy at large, grateful patients and families remain important because individual donors are flexible and more resilient to uncertain conditions. There are key reasons why a grateful patient […]

Reflections on Giving in 2018

In light of the recent publication of the Snapshot of Today’s Philanthropic Landscape, which contains data from Giving USA and other sources, several CCS Fundraising executives hosted a webinar to discuss the changing landscape of charitable giving in the US, and what organizations can do to prepare for the future. In this post, we recap […]

Who Funds the World? Girls: How Nonprofits Can Avoid Overlooking the Value of Female Donors

Women face myriad challenges in the nonprofit world across capacities: as donors, as nonprofit leaders and administrators, and as recipients of philanthropy. Research shows that women are frequently overlooked as prospective donors for reasons ranging from lower salary projections to a misconception that men are more often the primary decision-makers in a household. Further complicating […]

Taking the First Steps to Reaching Diverse Catholic Communities

It is more important than ever to recognize the different communities and cultures who make up our Catholic Family. Communicating your vision and creating unity among these communities can be a challenge and oftentimes daunting. So how can a fundraiser help guide a parish through these cultural differences and nuances to create an effective stewardship […]

The Importance of the Invitation: Using Events to Drive Capital Campaign Activity

Independent schools often rely heavily on one, large annual event to meet important fundraising goals. While these large-scale events can play an important role in community building, they are often costly and time-consuming. Moreover, by focusing on one event, schools are missing out on opportunities to interact with donors and prospective donors in meaningful ways. […]

Betting Big to Drive Social Change

Since the publication of “Making Big Bets for Social Change” in Stanford Social Innovation Review just over three years ago, the topic of “big bet” philanthropy has been making headlines. According to The Bridgespan Group, a big bet is an individual or foundation grant of $10 million or more made to a single organization or […]

Six Degrees of Cultivation: How Relationships Can Help Turn Prospects into Donors

Six degrees of separation is the idea that “friend of a friend” statements can be made to connect any two people in a maximum of six steps. Put into practice, the “Six Degrees of Kevin Bacon” game was invented as a play on the concept. Fun and addictive, the favorite past time demonstrates just how […]

Transformative Gifts: Embracing the Potential for an Elevated Culture of Philanthropy

Big gifts – the kind of transformative philanthropic commitments that can positively redirect the trajectory of a program, project, or even an entire organization – are the types of gifts that many development professionals don’t just dream about but strategize for months or years to secure. Enormous amounts of discovery, cultivation, and solicitation go into […]

Embracing Technology for Personal Parish Fundraising

When working with a 2,000-year-old institution, there is a tendency to think that there is nothing new under the sun. This way of thinking is often magnified in a parish setting where staff and volunteers have served for many years and are accustomed to working with limited and often antiquated resources. Many parishes still rely […]

Leveraging Your Board’s Network to Expand Your Prospect Pipeline

The fundamental pillars of all successful fundraising efforts include a compelling case, strong governance, a comprehensive plan, and a robust pipeline. But what happens when you’ve worked your way through your pipeline and still need new ways to uncover prospects? The easiest connections to make are the ones that already exist! Leveraging your existing relationships […]

The New Storefront: Three Ways to Maximize Your Website for Campaign Success

In the days when brick-and-mortar shops ruled the retail landscape, the first chance a business had to grab attention was the storefront. In the display window of a store, where space is limited, a business must attract potential customers through showcasing its best and most striking products that speak to the needs of its customers. […]

Building Momentum: How Small Wins Become Big Wins

It is often said that campaigns are meant to be a marathon, not a sprint. However, it is easy to get lost in the big picture or stuck in the weeds of daily tasks that suddenly make campaign goals seem too daunting or too visionary. It’s important to remember that campaign success is not only […]

Adapting to a New Generation of Parent Donors

Changing preferences and priorities, combined with advancements in technology, have spurred the transformation of industries like media, retail, and transportation, among others. What about philanthropy? How should schools adapt their fundraising approach to engage young parents? All schools recognize the importance of observing demographic trends. For example, these trends can reveal how many school-aged children can […]

A Quick Guide to Donor-Advised Funds

Donor-advised funds (DAFs) are a hot topic these days, so much so that they now have their own chapter in Giving USA 2017.  A powerful giving vehicle that has grown in popularity for the past six years, the largest DAF sponsor, Fidelity Charitable, just overtook The United Way on the Chronicle of Philanthropy’s 400 list. […]

Download Our Newest White Paper: Moving the Needle from Alumni Engagement to Alumni Giving

Independent and private schools face unique challenges when it comes to alumni cultivation and stewardship. That’s why we are pleased to share CCS’s newest whitepaper, Moving the Needle from Alumni Engagement to Alumni Giving.  Inspired by a packed-room session at this year’s CASE-NAIS conference, this paper is a joint venture authored by CCS’s Doug Adolph, […]

Unlocking the Truth of How and Why Women Give

That which is done for us, is not done with us, but to us. – African Proverb The Myth Though thoroughly debunked, the myth that women aren’t as philanthropic as their male counterparts prevails. Research consistently shows that single women give at least as much, if not more, than their single male counterparts. In fact, […]

Potential Tax Reform Implications for Fundraisers: What You Need to Know

Whenever a new political administration descends upon Washington, D.C., one thing is certain: tax policy will be part of the transition conversation. However, few recent politicians have been as passionate about reform as President Donald Trump, and although some specifics of his tax policy remain uncertain, some aspects have come to light. There are three […]

March Madness Playbook: The Four Corners of a Campaign

Four Corners is a basketball play made famous by legendary University of North Carolina coach, Dean Smith. Essentially, four players stand in the corners of the offensive half-court while the fifth dribbles the ball in the middle (see: Diagram A below). The basketball is passed between the point guard in the middle and the four […]