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online giving Archives | CCS Fundraising

5 Essential Strategies for #GivingTuesdayNow Follow-up

In a recent post, we offered tips on maximizing your #GivingTuesdayNow strategy. Now that this “global day of unity” has concluded, it’s time for participating nonprofit organizations to implement a quick but effective follow-up strategy to their audiences. Don’t let too much time pass before considering these principles of post-giving day communication. 1) Say thank […]

Effective Communications During COVID-19: Mastering Your Digital Strategy

COVID-19 is changing the way development professionals are communicating, so having a robust digital marketing strategy has never been more important. Digital is an ideal way to distribute communications—especially crisis messaging—both quickly and cost-effectively, while keeping your audience actively engaged with your organization. Plus, with information ever-changing during the crisis, the digital realm allows you to […]

Why You Should Begin Planning for Online Giving Days Now

The COVID-19 crisis has thrust many development professionals into a remote work situation, and more than ever before we’re seeing how the digital space can greatly support our usual fundraising practices. Well before this moment, the rise of online giving has been significant, and the importance of engaging your existing and potential donors online has […]

Three Keys to Implementing a Successful Giving Day Strategy

Giving days—24-hour digital fundraising challenges—are worth the investment. Executing a giving day strategy can be a useful tool to raise awareness and funds, as long as you make the right preparations and have reasonable and achievable goals. The organizations that are succeeding in their outreach have robust strategies that align closely with their wider institutional […]

Embracing Technology for Personal Parish Fundraising

When working with a 2,000-year-old institution, there is a tendency to think that there is nothing new under the sun. This way of thinking is often magnified in a parish setting where staff and volunteers have served for many years and are accustomed to working with limited and often antiquated resources. Many parishes still rely […]